That communicate allows you to create clarity, so that you can hear others, something very important in business today: I trust you. Personalities have stood out for their contribution to humanity in many occasions and they have been tremendously forgotten or marginalized. However, without his contribution, to day give our life would not be as it is now. Why do you think that they are forgotten? Mainly because, like many other brilliant minds they didn’t communicate its message to the world in a clear manner. Although some focus on grammatical content, in the structure of the message, etc, the only way to measure the effectiveness of a messages is determining if it produces the results you were expecting. And this happens to many of the networkers, who does not realize that explain a product is different from selling it. They wasted most of his words extolling the virtues of a product, for example its ingredients, their vitamins, etc., without realizing of this nobody cares. In relation to this issue, there is a history of an important NetWorker who was determined to buy a new car. He went to a car dealership, was approached by a Mustang and was about to pull out your credit card and buy until the seller approached. Without talk more, seller started to appoint a multitude of virtues of the car, that if the bodywork, that if your painting, that if inside, who designed it, etc. After hearing all his unfortunate allegation, the famous networker told the seller if I could ask you a question. Of course, said the seller, expecting to be a technical question. If I buy this car, I’m going to fashion and go faster? Of course that Yes, said seller. Then, the networker pulled out your card and bought his Mustang. The NetWorker not interested for nothing if the car had an installed refrigeration unit or really a motor. Just wanted to go to fashion and go fast. What do you think that it is what you want your prospects? Want the best compensation plan?Do you want to the best bonuses?Do you want to charge for advance or a residual income? Surely nothing of that. All this information is like the car paint of the networker you mentioned above. Only 1 of every 100 people in Network Marketing understood compensation plans but however they all argue about which is better, defending yours according to the company in which they are. Surprisingly, both unilevel compensation plans, and binary, matrix, etc., all of them produce equipment in any way. As in the story that I told you previously, your prospects want to go to fashion and go faster and if what you say you will be on that line, will want to take the decision to join immediately. Finally, you must focus on what your prospects want in life and relate it to what marketing MLM can provide them. Doing it this way, you will achieve significantly increase the number of prospects who finally join your team. The author is a committed Networker to teach your knowledge of MLM (Network Marketing) to all those who wish to improve their performance in this industry. You can access the full force of the word article and also to other relevant articles regarding the face-to-face attraction Marketing and sponsorship 3.0.